Train your readers to expect a certain experience not just from your website, but from every source of news. Make sure that experience is either expensive or impossible for alternative sources to replicate. Newspapers need to make their readers expect proof of everything. People should feel uncomfortable trusting information without explicit, functional credibility.
Dan Schultz says newspapers must advance past a form of argument that results in “being a bunch of words with prose-based evidence.”
I think the point can be summarized as: If news organizations don’t make critical thinking cool, then someone else will. If someone else does, then news organizations will suffer.
Read Dan’s post: “The Value of a Super Villain.”